# 12 stores like Playful Promises

> If you love Playful Promises for its Coquette and Grunge look and its underwear and bras & bralettes, these are the brands that sell the most similar pieces at similar prices.

Canonical: https://baddiecertified.com/brands-like/playful-promises

If you love Playful Promises for its Coquette and Grunge look and its underwear and bras & bralettes, these are the brands that sell the most similar pieces at similar prices. 1 of them are cheaper. 9 ship to Canada.

Updated 2026-10-31 · By the Baddie Certified team · [All comparisons](https://baddiecertified.com/compare)

## Playful Promises at a glance

| Fact | Playful Promises |
| --- | --- |
| Pieces | 1,082 |
| Typical price | $15 |
| Price tier | $$ · Mid-range |
| Based in | the UK |
| Ships to Canada | Yes |
| Plus sizes | Yes (66% of pieces) |
| Known for | underwear, bras & bralettes, lingerie sets |
| Aesthetic | Coquette, Grunge, Baddie |

## The matches at a glance

| Brand | Match | Typical price | Tier | Plus (1X+) | Ships to Canada |
| --- | --- | --- | --- | --- | --- |
| [La Senza](https://baddiecertified.com/brands/la-senza) | 73% | $7.93 | $$ | 1% | Yes |
| [Bluebella](https://baddiecertified.com/brands/bluebella) | 55% | $24 | $$ | 1% | Yes |
| [Cosabella](https://baddiecertified.com/brands/cosabella) | 53% | $64.75 | $$ | 37% | No |
| [Frederick's of Hollywood](https://baddiecertified.com/brands/fredericks-of-hollywood) | 52% | $28 | $$ | 59% | Yes |
| [Lounge Underwear](https://baddiecertified.com/brands/lounge-underwear) | 47% | $31.5 | $$ | 66% | No |
| [Fleur du Mal](https://baddiecertified.com/brands/fleur-du-mal) | 44% | $128 | $$$$ | 7% | Yes |
| [Disturbia](https://baddiecertified.com/brands/disturbia) | 44% | $34 | $$ | 9% | No |
| [Koi Footwear](https://baddiecertified.com/brands/koi-footwear) | 42% | $134 | $$ | 6% | Yes |
| [Popflex](https://baddiecertified.com/brands/popflex) | 41% | $85 | $$ | 60% | Yes |
| [Pink Lily](https://baddiecertified.com/brands/pink-lily) | 40% | $35 | $ | 19% | Yes |
| [Boogzel](https://baddiecertified.com/brands/boogzel) | 38% | $28 | $ | 6% | Yes |
| [Cupshe](https://baddiecertified.com/brands/cupshe) | 38% | $19.49 | $ | 17% | Yes |

## The matches

Prices in USD. ≈ marks a price converted from the brand’s own currency; the brand’s site has the exact price.

### #1 La Senza: 73% match

Same Coquette energy. Both big on underwear and bras & bralettes and lingerie sets. Typically $7.93, cheaper than Playful Promises. Ships to Canada.

[All 538 pieces](https://baddiecertified.com/brands/la-senza) · [Playful Promises vs La Senza](https://baddiecertified.com/compare/la-senza-vs-playful-promises)

- [Up 2 Cup Plunge Bra with Bewitched Lace in Magenta Purple](https://baddiecertified.com/p/la-senza/up-2-cup-plunge-bra-with-bewitched-lace-in-magenta-purple-60268030-hkox) - La Senza: $43.44 ≈ (new)
- [Scoop Neck Padded Bralette in Tuxedo Black](https://baddiecertified.com/p/la-senza/scoop-neck-padded-bralette-in-tuxedo-black-60267218-5xax) - La Senza: $36.2 ≈ (new)
- [Lightly Lined Full Coverage Bra with Timeless Lace Wing in Plum Wine](https://baddiecertified.com/p/la-senza/lightly-lined-full-coverage-bra-with-timeless-lace-wing-in-plum-wine-60267474-ymgj) - La Senza: $43.44 ≈ (new)
- [Boyshort Panty With Lace Trim in Pink Flambe](https://baddiecertified.com/p/la-senza/boyshort-panty-with-lace-trim-in-pink-flambe-60263902-oqwr) - La Senza: $7.21 ≈ (new)

### #2 Bluebella: 55% match

Same Coquette + Grunge + Baddie energy. Both big on underwear and bras & bralettes and lingerie sets. Typically $24, pricier than Playful Promises. Ships to Canada.

[All 926 pieces](https://baddiecertified.com/brands/bluebella)

- [Jane Sheer Embroidered Brief Aventurine Green](https://baddiecertified.com/p/bluebella/jane-sheer-embroidered-brief-aventurine-green) - Bluebella: $26 ≈ (new)
- [Adeline Thong Sheer/Black](https://baddiecertified.com/p/bluebella/adeline-thong-sheer-black) - Bluebella: $10 ≈ (was $20, −50%, lowest in 30 days, new)
- [Marseille Embroidered Sheer Bra White](https://baddiecertified.com/p/bluebella/marseille-bra-white) - Bluebella: $39 ≈ (new)
- [Mimi Crystal Open Brief Savvy Red/Gold](https://baddiecertified.com/p/bluebella/mimi-crystal-open-brief-savvy-red-gold) - Bluebella: $55 ≈ (new)

### #3 Cosabella: 53% match

Same Coquette energy. Both big on underwear and bras & bralettes and lingerie sets and bikinis. Typically $64.75, pricier than Playful Promises. Good plus range.

[All 898 pieces](https://baddiecertified.com/brands/cosabella)

- [Plunge Bralette](https://baddiecertified.com/p/cosabella/carmela-plunge-bra-black-en) - Cosabella: $95 ≈ (new)
- [Teddy](https://baddiecertified.com/p/cosabella/lianella-teddy-granita-en) - Cosabella: $115.25 ≈ (was $165, −30%, lowest in 30 days, new)
- [Curvy Bralette](https://baddiecertified.com/p/cosabella/romanza-curvy-bralette-black-en-1) - Cosabella: $95 ≈ (new)
- [Plungie Longline Bralette](https://baddiecertified.com/p/cosabella/never-say-never-ombre-plungie-longline-bralette-agrumi-moon-ivory-en) - Cosabella: $50.75 ≈ (was $85, −40%, lowest in 30 days, new)

### #4 Frederick's of Hollywood: 52% match

Same Baddie energy. Both big on underwear and bras & bralettes and lingerie sets. Typically $28, pricier than Playful Promises. Ships to Canada. Good plus range.

[All 989 pieces](https://baddiecertified.com/brands/fredericks-of-hollywood)

- [Jenna Micro Cheeky](https://baddiecertified.com/p/fredericks-of-hollywood/fredericks-of-hollywood-jenna-micro-cheeky-black) - Frederick's of Hollywood: $4.99 ≈ (was $12.5, −60%, lowest in 30 days, new)
- [Emery Liquid Satin & Chain Halter Teddy](https://baddiecertified.com/p/fredericks-of-hollywood/fredericks-of-hollywood-emery-liquid-satin-chain-halter-teddy-emerald) - Frederick's of Hollywood: $42 ≈ (new)
- [Mabel Crotchless Lace Up Back Cheeky](https://baddiecertified.com/p/fredericks-of-hollywood/fredericks-of-hollywood-mabel-crotchless-lace-up-back-cheeky-pink-dragon) - Frederick's of Hollywood: $14.5 ≈ (new)
- [Bailey Stretch Cotton Thong](https://baddiecertified.com/p/fredericks-of-hollywood/fredericks-of-hollywood-bailey-stretch-cotton-thong-black) - Frederick's of Hollywood: $7.99 ≈ (was $12.5, −36%, lowest in 30 days, new)

### #5 Lounge Underwear: 47% match

Same Baddie energy. Both big on underwear and bras & bralettes. Typically $31.5, pricier than Playful Promises. Good plus range.

[All 1340 pieces](https://baddiecertified.com/brands/lounge-underwear)

- [Elizabeth Plunge Bra - White](https://baddiecertified.com/p/lounge-underwear/elizabeth-plunge-bra-white) - Lounge Underwear: $50 ≈ (new)
- [Evoke High Push-Up Plunge Bra - Black](https://baddiecertified.com/p/lounge-underwear/evoke-push-up-plunge-bra-black) - Lounge Underwear: $45 ≈ (new)
- [Two-Tone Blossom Balcony Bra - Aqua](https://baddiecertified.com/p/lounge-underwear/two-tone-blossom-balcony-bra-thong-set-aqua) - Lounge Underwear: $40 ≈ (new)
- [Joy Balcony Bra - Yellow](https://baddiecertified.com/p/lounge-underwear/joy-balcony-bra-yellow) - Lounge Underwear: $45 ≈ (new)

### #6 Fleur du Mal: 44% match

Same Coquette + Baddie energy. Both big on underwear and bras & bralettes. Typically $128, pricier than Playful Promises. Ships to Canada.

[All 1076 pieces](https://baddiecertified.com/brands/fleur-du-mal)

- [Hampton Poplin Half Lined Bra](https://baddiecertified.com/p/fleur-du-mal/hampton-poplin-half-lined-bra-east-hampton-stripe) - Fleur du Mal: $148 ≈ (new)
- [Juliet Lace Thong](https://baddiecertified.com/p/fleur-du-mal/juliet-lace-thong-small-dot-black) - Fleur du Mal: $78 ≈ (new)
- [Le Gloss T-Shirt Bra](https://baddiecertified.com/p/fleur-du-mal/le-gloss-t-shirt-bra-black) - Fleur du Mal: $78 ≈ (new)
- [Charlotte Longline Bra](https://baddiecertified.com/p/fleur-du-mal/charlotte-longline-bra-black) - Fleur du Mal: $118 ≈ (new)

### #7 Disturbia: 44% match

Same Grunge + Baddie energy. Typically $34, pricier than Playful Promises.

[All 1677 pieces](https://baddiecertified.com/brands/disturbia)

### #8 Koi Footwear: 42% match

Same Coquette + Grunge energy. Typically $134, pricier than Playful Promises. Ships to Canada.

[All 252 pieces](https://baddiecertified.com/brands/koi-footwear)

### #9 Popflex: 41% match

Same Coquette + Baddie energy. Both big on bikinis. Typically $85, pricier than Playful Promises. Ships to Canada. Good plus range.

[All 1035 pieces](https://baddiecertified.com/brands/popflex)

- [Tidepool Tankini - Poppy](https://baddiecertified.com/p/popflex/tidepool-tankini-poppy) - Popflex: $53 ≈ (was $72, −26%, lowest in 30 days, new)
- [Dockside Daisy Dukes - Paradiso](https://baddiecertified.com/p/popflex/dockside-daisy-dukes-paradiso) - Popflex: $63 ≈ (was $71, −11%, lowest in 30 days, new)
- [High Tide Reversible Cheeky Bikini Bottom - Green Lagoon Dilly](https://baddiecertified.com/p/popflex/high-tide-reversible-cheeky-bikini-bottom-green-lagoon-dilly) - Popflex: $50 ≈ (was $65, −23%, lowest in 30 days, new)
- [Crisscross Hourglass® Cheeky Bikini Bottom - Coral Coast](https://baddiecertified.com/p/popflex/crisscross-hourglass-cheeky-bikini-bottom-coral-coast) - Popflex: $68 ≈ (new)

### #10 Pink Lily: 40% match

Same Coquette energy. Typically $35, pricier than Playful Promises. Ships to Canada. Good plus range.

[All 2611 pieces](https://baddiecertified.com/brands/pink-lily)

### #11 Boogzel: 38% match

Same Grunge energy. Typically $28, pricier than Playful Promises. Ships to Canada.

[All 3787 pieces](https://baddiecertified.com/brands/boogzel)

- [Star Print Lace Panty](https://baddiecertified.com/p/boogzel/star-print-lace-panty) - Boogzel: $22 ≈ (new)
- [Psychotic Thong Panty](https://baddiecertified.com/p/boogzel/psychotic-thong-panty) - Boogzel: $22 ≈ (new)
- [Kitten Angel Panty](https://baddiecertified.com/p/boogzel/angelic-kitten-panty) - Boogzel: $18 ≈ (new)
- [Love Bites Thong Panty](https://baddiecertified.com/p/boogzel/love-bites-thong-panty) - Boogzel: $20 ≈ (new)

### #12 Cupshe: 38% match

Same Coquette + Baddie energy. Both big on bikinis. Typically $19.49, pricier than Playful Promises. Ships to Canada. Good plus range.

[All 188 pieces](https://baddiecertified.com/brands/cupshe)

- [Magic Leaf Back Tie Bralette & Reversible Hipster Bikini Set](https://baddiecertified.com/p/cupshe/magic-leaf-back-tie-bralette-reversible-hipster-bikini-set) - Cupshe: $23.99 ≈ (new)
- [Mini Zebra Texture Longline Tall Tri and Classic High Waist Set](https://baddiecertified.com/p/cupshe/mini-zebra-texture-tall-tri-and-classic-high-waist-set) - Cupshe: $24.09 ≈ (was $33.99, −29%, lowest in 30 days, new)
- [Ruffled Underwire Top & High Waist Bikini Set](https://baddiecertified.com/p/cupshe/boho-rhapsody-ruffled-underwire-top-high-waist-bikini-set) - Cupshe: $22.49 ≈ (was $29.99, −25%, lowest in 30 days, new)
- [Vapor Wave Lace Up Bralette & Hot Tropics High Waist Bikini Set](https://baddiecertified.com/p/cupshe/vapor-wave-hot-tropics-molded-wrap-bikini-set) - Cupshe: $19.49 ≈ (was $29.99, −35%, lowest in 30 days, new)

## Who should stick with Playful Promises

- Price is the point: a typical Playful Promises piece is $15, less than 11 of these 12 brands.
- You need plus sizes: 66% of Playful Promises's pieces come in 1X and up, more than 12 of these brands offer.
- You shop sales: 79% of Playful Promises's pieces are marked down right now, more than at 11 of these brands.
- You want the most to choose from: we track 1,082 Playful Promises pieces, more than 8 of these brands carry.

## Good to know

### What stores are like Playful Promises?

The closest matches to Playful Promises are La Senza, Bluebella, Cosabella, Frederick's of Hollywood and Lounge Underwear. We match brands on the aesthetics and categories they actually stock, their typical prices and their size ranges.

### What brands are like Playful Promises but cheaper?

La Senza have a lower typical price than Playful Promises for the same kind of pieces.

### Which stores like Playful Promises ship to Canada?

La Senza, Bluebella, Frederick's of Hollywood, Fleur du Mal, Koi Footwear and Popflex ship to Canada. Switch prices to CAD at the top of the page.

### How do you pick similar brands?

From the catalogues themselves: we compare the share of each brand's pieces in every category and aesthetic, and how close their typical prices are. It updates as brands add new pieces, so this list changes when they do.

## Related

### More "stores like"

- [Stores like La Senza](https://baddiecertified.com/brands-like/la-senza)
- [Stores like Bluebella](https://baddiecertified.com/brands-like/bluebella)
- [Stores like Cosabella](https://baddiecertified.com/brands-like/cosabella)
- [Stores like Frederick's of Hollywood](https://baddiecertified.com/brands-like/fredericks-of-hollywood)
- [Stores like Lounge Underwear](https://baddiecertified.com/brands-like/lounge-underwear)
- [Stores like Fleur du Mal](https://baddiecertified.com/brands-like/fleur-du-mal)
- [Stores like Disturbia](https://baddiecertified.com/brands-like/disturbia)
- [Stores like Koi Footwear](https://baddiecertified.com/brands-like/koi-footwear)
- [Stores like Popflex](https://baddiecertified.com/brands-like/popflex)
- [Stores like Pink Lily](https://baddiecertified.com/brands-like/pink-lily)

### Shop this brand by category

- [Corsets](https://baddiecertified.com/brands/playful-promises/corsets)
- [Tops](https://baddiecertified.com/brands/playful-promises/tops)
- [Swimwear](https://baddiecertified.com/brands/playful-promises/swimwear)
- [Bikinis](https://baddiecertified.com/brands/playful-promises/bikinis)
- [Accessories](https://baddiecertified.com/brands/playful-promises/accessories)
- [Lingerie Sets](https://baddiecertified.com/brands/playful-promises/lingerie-sets)
- [Underwear](https://baddiecertified.com/brands/playful-promises/underwear)
- [Bras & Bralettes](https://baddiecertified.com/brands/playful-promises/bras)

### Brands like this

- [La Senza](https://baddiecertified.com/brands/la-senza)
- [Bluebella](https://baddiecertified.com/brands/bluebella)
- [Cosabella](https://baddiecertified.com/brands/cosabella)
- [Frederick's of Hollywood](https://baddiecertified.com/brands/fredericks-of-hollywood)
- [Lounge Underwear](https://baddiecertified.com/brands/lounge-underwear)
- [Fleur du Mal](https://baddiecertified.com/brands/fleur-du-mal)
- [Disturbia](https://baddiecertified.com/brands/disturbia)
- [Koi Footwear](https://baddiecertified.com/brands/koi-footwear)
- [Compare brands](https://baddiecertified.com/compare)

### Shop by aesthetic

- [Baddie](https://baddiecertified.com/aesthetic/baddie)
- [Y2K](https://baddiecertified.com/aesthetic/y2k)
- [Coquette](https://baddiecertified.com/aesthetic/coquette)
- [Bimbo](https://baddiecertified.com/aesthetic/bimbo)
- [Clean Girl](https://baddiecertified.com/aesthetic/clean-girl)
- [Old Money](https://baddiecertified.com/aesthetic/old-money)
- [Streetwear](https://baddiecertified.com/aesthetic/streetwear)
- [Grunge](https://baddiecertified.com/aesthetic/grunge)
- [Boho](https://baddiecertified.com/aesthetic/boho)
- [Cowgirl](https://baddiecertified.com/aesthetic/cowgirl)
- [Mob Wife](https://baddiecertified.com/aesthetic/mob-wife)
- [Balletcore](https://baddiecertified.com/aesthetic/balletcore)