# 12 stores like Bluebella

> If you love Bluebella for its Baddie and Coquette look and its underwear and bras & bralettes, these are the brands that sell the most similar pieces at similar prices.

Canonical: https://baddiecertified.com/brands-like/bluebella

If you love Bluebella for its Baddie and Coquette look and its underwear and bras & bralettes, these are the brands that sell the most similar pieces at similar prices. 2 of them are cheaper. 8 ship to Canada.

Updated 2026-10-30 · By the Baddie Certified team · [All comparisons](https://baddiecertified.com/compare)

## Bluebella at a glance

| Fact | Bluebella |
| --- | --- |
| Pieces | 926 |
| Typical price | $24 |
| Price tier | $$ · Mid-range |
| Based in | the UK |
| Ships to Canada | Yes |
| Plus sizes | Some |
| Known for | underwear, bras & bralettes, lingerie sets |
| Aesthetic | Baddie, Coquette, Grunge |

## The matches at a glance

| Brand | Match | Typical price | Tier | Plus (1X+) | Ships to Canada |
| --- | --- | --- | --- | --- | --- |
| [Frederick's of Hollywood](https://baddiecertified.com/brands/fredericks-of-hollywood) | 85% | $28 | $$ | 59% | Yes |
| [Lounge Underwear](https://baddiecertified.com/brands/lounge-underwear) | 79% | $31.5 | $$ | 66% | No |
| [Honey Birdette](https://baddiecertified.com/brands/honey-birdette) | 64% | $150 | $$$ | 52% | Yes |
| [Hot Miami Styles](https://baddiecertified.com/brands/hot-miami-styles) | 59% | $39.99 | $ | 0% | No |
| [Rave Wonderland](https://baddiecertified.com/brands/rave-wonderland) | 59% | $41.94 | $$ | 11% | Yes |
| [Call It Spring](https://baddiecertified.com/brands/call-it-spring) | 58% | $39.12 | $ | 8% | Yes |
| [Lovisa](https://baddiecertified.com/brands/lovisa) | 58% | $22.99 | $ | 0% | Yes |
| [Rainbow](https://baddiecertified.com/brands/rainbow) | 55% | $11.99 | $ | 35% | No |
| [Lioness](https://baddiecertified.com/brands/lioness) | 52% | $70 | $$ | 70% | Yes |
| [Knix](https://baddiecertified.com/brands/knix) | 52% | $42 | $$ | 83% | Yes |
| [Charlotte Russe](https://baddiecertified.com/brands/charlotte-russe) | 51% | $12.99 | $ | 1% | No |
| [Ettika](https://baddiecertified.com/brands/ettika) | 50% | $60 | $ | 3% | Yes |

## The matches

Prices in USD. ≈ marks a price converted from the brand’s own currency; the brand’s site has the exact price.

### #1 Frederick's of Hollywood: 85% match

Same Baddie energy. Both big on underwear and bras & bralettes and lingerie sets. Typically $28, about the same as Bluebella. Ships to Canada. Good plus range.

[All 989 pieces](https://baddiecertified.com/brands/fredericks-of-hollywood) · [Bluebella vs Frederick's of Hollywood](https://baddiecertified.com/compare/bluebella-vs-fredericks-of-hollywood)

- [Jenna Micro Cheeky](https://baddiecertified.com/p/fredericks-of-hollywood/fredericks-of-hollywood-jenna-micro-cheeky-black) - Frederick's of Hollywood: $4.99 ≈ (was $12.5, −60%, lowest in 30 days, new)
- [Emery Liquid Satin & Chain Halter Teddy](https://baddiecertified.com/p/fredericks-of-hollywood/fredericks-of-hollywood-emery-liquid-satin-chain-halter-teddy-emerald) - Frederick's of Hollywood: $42 ≈ (new)
- [Mabel Crotchless Lace Up Back Cheeky](https://baddiecertified.com/p/fredericks-of-hollywood/fredericks-of-hollywood-mabel-crotchless-lace-up-back-cheeky-pink-dragon) - Frederick's of Hollywood: $14.5 ≈ (new)
- [Bailey Stretch Cotton Thong](https://baddiecertified.com/p/fredericks-of-hollywood/fredericks-of-hollywood-bailey-stretch-cotton-thong-black) - Frederick's of Hollywood: $7.99 ≈ (was $12.5, −36%, lowest in 30 days, new)

### #2 Lounge Underwear: 79% match

Same Baddie energy. Both big on underwear and bras & bralettes. Typically $31.5, pricier than Bluebella. Good plus range.

[All 1340 pieces](https://baddiecertified.com/brands/lounge-underwear) · [Bluebella vs Lounge Underwear](https://baddiecertified.com/compare/bluebella-vs-lounge-underwear)

- [Elizabeth Plunge Bra - White](https://baddiecertified.com/p/lounge-underwear/elizabeth-plunge-bra-white) - Lounge Underwear: $50 ≈ (new)
- [Evoke High Push-Up Plunge Bra - Black](https://baddiecertified.com/p/lounge-underwear/evoke-push-up-plunge-bra-black) - Lounge Underwear: $45 ≈ (new)
- [Two-Tone Blossom Balcony Bra - Aqua](https://baddiecertified.com/p/lounge-underwear/two-tone-blossom-balcony-bra-thong-set-aqua) - Lounge Underwear: $40 ≈ (new)
- [Joy Balcony Bra - Yellow](https://baddiecertified.com/p/lounge-underwear/joy-balcony-bra-yellow) - Lounge Underwear: $45 ≈ (new)

### #3 Honey Birdette: 64% match

Same Baddie energy. Both big on underwear and bras & bralettes and lingerie sets and bodysuits. Typically $150, pricier than Bluebella. Ships to Canada. Good plus range.

[All 508 pieces](https://baddiecertified.com/brands/honey-birdette) · [Bluebella vs Honey Birdette](https://baddiecertified.com/compare/bluebella-vs-honey-birdette)

- [Kukuro Black 3 Piece Lingerie Set](https://baddiecertified.com/p/honey-birdette/kukuro-black-3-piece-lingerie-set) - Honey Birdette: $400 ≈ (new)
- [Felicia Corset Lingerie Set](https://baddiecertified.com/p/honey-birdette/felicia-python-corset-lingerie-set) - Honey Birdette: $270 ≈ (new)
- [Leopard Print Stay Up Stockings](https://baddiecertified.com/p/honey-birdette/seams-stay-ups-leopard) - Honey Birdette: $40 ≈ (new)
- [Tara 3 Piece Lingerie Set](https://baddiecertified.com/p/honey-birdette/tara-3-piece-lingerie-set) - Honey Birdette: $385 ≈ (new)

### #4 Hot Miami Styles: 59% match

Same Baddie energy. Typically $39.99, pricier than Bluebella.

[All 1371 pieces](https://baddiecertified.com/brands/hot-miami-styles)

- [Black Ribbed Knit Plunge Neck Long Sleeve Midi Dress + Bralette](https://baddiecertified.com/p/hot-miami-styles/black-ribbed-knit-plunge-neck-long-sleeve-midi-dress-bralette) - Hot Miami Styles: $54.99 ≈ (new)
- [Chocolate Ribbed Knit Plunge Neck Long Sleeve Midi Dress + Bralette](https://baddiecertified.com/p/hot-miami-styles/chocolate-ribbed-knit-plunge-neck-long-sleeve-midi-dress-bralette) - Hot Miami Styles: $54.99 ≈ (new)
- [Burnt Orange Ribbed Knit Plunge Neck Long Sleeve Midi Dress + Bralette](https://baddiecertified.com/p/hot-miami-styles/burnt-orange-ribbed-knit-plunge-neck-long-sleeve-midi-dress-bralette) - Hot Miami Styles: $54.99 ≈ (new)

### #5 Rave Wonderland: 59% match

Same Baddie energy. Both big on bodysuits. Typically $41.94, pricier than Bluebella. Ships to Canada.

[All 1266 pieces](https://baddiecertified.com/brands/rave-wonderland)

- [Lucid Dreams Women's Rhinestone Stud Thong Bodysuit](https://baddiecertified.com/p/rave-wonderland/lucid-dreams-womens-rhinestone-stud-thong-bodysuit) - Rave Wonderland: $65.95 ≈ (new)
- [Metallic Leo Women's Thong Bodysuit](https://baddiecertified.com/p/rave-wonderland/metallic-leo-womens-thong-bodysuit) - Rave Wonderland: $41.95 ≈ (new)
- [Velveteen Diamond Women's X-Front Velvet Bodysuit](https://baddiecertified.com/p/rave-wonderland/velveteen-diamond-womens-rhinestone-x-front-bodysuit) - Rave Wonderland: $51.95 ≈ (new)
- [Industrial Net Bodysuit](https://baddiecertified.com/p/rave-wonderland/industrial-net-bodysuit) - Rave Wonderland: $17.99 ≈ (new)

### #6 Call It Spring: 58% match

Same Baddie + Coquette energy. Typically $39.12, pricier than Bluebella. Ships to Canada.

[All 657 pieces](https://baddiecertified.com/brands/call-it-spring)

- [Lexiii](https://baddiecertified.com/p/call-it-spring/lexiii-white) - Call It Spring: $23.17 ≈ (was $46.37, −50%, lowest in 30 days, new)
- [Tucson](https://baddiecertified.com/p/call-it-spring/tucson-black) - Call It Spring: $28.97 ≈ (was $39.12, −26%, lowest in 30 days, new)
- [Ashaa](https://baddiecertified.com/p/call-it-spring/ashaa-black) - Call It Spring: $43.47 ≈ (new)
- [Lexiii](https://baddiecertified.com/p/call-it-spring/lexiii-other-black) - Call It Spring: $23.17 ≈ (was $46.37, −50%, lowest in 30 days, new)

### #7 Lovisa: 58% match

Same Baddie energy. Typically $22.99, about the same as Bluebella. Ships to Canada.

[All 4820 pieces](https://baddiecertified.com/brands/lovisa)

### #8 Rainbow: 55% match

Same Baddie energy. Typically $11.99, cheaper than Bluebella. Good plus range.

[All 15055 pieces](https://baddiecertified.com/brands/rainbow)

- [Basic Seamless Bikini Underwear](https://baddiecertified.com/p/rainbow/basic-seamless-bikini-underwear-5162035166205) - Rainbow: $2.99 ≈ (new)
- [Plus Size Side Ruched Scoop Neck Cami with Shelf Bra](https://baddiecertified.com/p/rainbow/pink-plus-size-side-ruched-scoop-neck-cami-with-shelf-bra-1916001442790) - Rainbow: $5.39 ≈ (was $8.99, −40%, lowest in 30 days, new)
- [Scoop Neck Basic Cami with Shelf Bra](https://baddiecertified.com/p/rainbow/pink-scoop-neck-basic-cami-with-shelf-bra-6201054266100) - Rainbow: $5.99 ≈ (new)
- [Seamless Bikini Underwear](https://baddiecertified.com/p/rainbow/royal-blue-seamless-bikini-underwear-5162035166653) - Rainbow: $2.99 ≈ (new)

### #9 Lioness: 52% match

Same Baddie energy. Typically $70, pricier than Bluebella. Ships to Canada. Good plus range.

[All 672 pieces](https://baddiecertified.com/brands/lioness)

### #10 Knix: 52% match

Same Baddie energy. Both big on underwear and bras & bralettes. Typically $42, pricier than Bluebella. Ships to Canada. Good plus range.

[All 610 pieces](https://baddiecertified.com/brands/knix)

- [Super Leakproof® Dream Short™](https://baddiecertified.com/p/knix/super-leakproof-dream-short-acotar-x-knix) - Knix: $42 ≈ (new)
- [Light Leakproof Luxe Modal Bikini - Last Call](https://baddiecertified.com/p/knix/light-leakproof-luxe-modal-bikini-last-call) - Knix: $15 ≈ (was $25, −40%, lowest in 30 days, new)
- [Leakproof UltraThin™ No-Show Bikini - Last Call](https://baddiecertified.com/p/knix/leakproof-ultrathin-no-show-bikini-last-call) - Knix: $13.5 ≈ (was $27, −50%, lowest in 30 days, new)
- [Essential No-Show High Rise Thong](https://baddiecertified.com/p/knix/essential-no-show-high-rise-thong) - Knix: $22 ≈ (new)

### #11 Charlotte Russe: 51% match

Same Baddie energy. Typically $12.99, cheaper than Bluebella.

[All 877 pieces](https://baddiecertified.com/brands/charlotte-russe)

- [Playboy Lace Push Up Bra (2 Pack)](https://baddiecertified.com/p/charlotte-russe/0753-67792099-playboy-lace-push-up-bra-2-pack) - Charlotte Russe: $15 ≈ (was $20, −25%, lowest in 30 days, new)
- [Strawberry Shortcake Triangle Bra & Boy Short Set](https://baddiecertified.com/p/charlotte-russe/0753-67792031-strawberry-shortcake-triangle-bra-boy-short-set) - Charlotte Russe: $15 ≈ (new)
- [Playboy Lace Thong Panty (5 Pack)](https://baddiecertified.com/p/charlotte-russe/0753-67792093-playboy-lace-thong-panty-5-pack) - Charlotte Russe: $12.99 ≈ (was $20, −35%, lowest in 30 days, new)
- [Playboy Cheeky Panty (5 Pack)](https://baddiecertified.com/p/charlotte-russe/0753-37743821-playboy-cheeky-panty-5-pack) - Charlotte Russe: $12.99 ≈ (new)

### #12 Ettika: 50% match

Same Baddie energy. Typically $60, pricier than Bluebella. Ships to Canada.

[All 996 pieces](https://baddiecertified.com/brands/ettika)

## Who should stick with Bluebella

- Price is the point: a typical Bluebella piece is $24, less than 9 of these 12 brands.
- You shop sales: 47% of Bluebella's pieces are marked down right now, more than at 12 of these brands.

## Good to know

### What stores are like Bluebella?

The closest matches to Bluebella are Frederick's of Hollywood, Lounge Underwear, Honey Birdette, Hot Miami Styles and Rave Wonderland. We match brands on the aesthetics and categories they actually stock, their typical prices and their size ranges.

### What brands are like Bluebella but cheaper?

Rainbow and Charlotte Russe have a lower typical price than Bluebella for the same kind of pieces.

### Which stores like Bluebella ship to Canada?

Frederick's of Hollywood, Honey Birdette, Rave Wonderland, Call It Spring, Lovisa and Lioness ship to Canada. Switch prices to CAD at the top of the page.

### How do you pick similar brands?

From the catalogues themselves: we compare the share of each brand's pieces in every category and aesthetic, and how close their typical prices are. It updates as brands add new pieces, so this list changes when they do.

## Related

### More "stores like"

- [Stores like Frederick's of Hollywood](https://baddiecertified.com/brands-like/fredericks-of-hollywood)
- [Stores like Lounge Underwear](https://baddiecertified.com/brands-like/lounge-underwear)
- [Stores like Honey Birdette](https://baddiecertified.com/brands-like/honey-birdette)
- [Stores like Hot Miami Styles](https://baddiecertified.com/brands-like/hot-miami-styles)
- [Stores like Rave Wonderland](https://baddiecertified.com/brands-like/rave-wonderland)
- [Stores like Call It Spring](https://baddiecertified.com/brands-like/call-it-spring)
- [Stores like Lovisa](https://baddiecertified.com/brands-like/lovisa)
- [Stores like Rainbow](https://baddiecertified.com/brands-like/rainbow)
- [Stores like Lioness](https://baddiecertified.com/brands-like/lioness)
- [Stores like Knix](https://baddiecertified.com/brands-like/knix)

### Shop this brand by category

- [Bodysuits](https://baddiecertified.com/brands/bluebella/bodysuits)
- [Going Out Tops](https://baddiecertified.com/brands/bluebella/going-out-tops)
- [Tops](https://baddiecertified.com/brands/bluebella/tops)
- [Pants](https://baddiecertified.com/brands/bluebella/pants)
- [Shorts](https://baddiecertified.com/brands/bluebella/shorts)
- [Lounge Sets](https://baddiecertified.com/brands/bluebella/lounge-sets)
- [Swimwear](https://baddiecertified.com/brands/bluebella/swimwear)
- [Bikinis](https://baddiecertified.com/brands/bluebella/bikinis)
- [Lingerie Sets](https://baddiecertified.com/brands/bluebella/lingerie-sets)
- [Underwear](https://baddiecertified.com/brands/bluebella/underwear)
- [Bras & Bralettes](https://baddiecertified.com/brands/bluebella/bras)

### Brands like this

- [Frederick's of Hollywood](https://baddiecertified.com/brands/fredericks-of-hollywood)
- [Lounge Underwear](https://baddiecertified.com/brands/lounge-underwear)
- [Honey Birdette](https://baddiecertified.com/brands/honey-birdette)
- [Hot Miami Styles](https://baddiecertified.com/brands/hot-miami-styles)
- [Rave Wonderland](https://baddiecertified.com/brands/rave-wonderland)
- [Call It Spring](https://baddiecertified.com/brands/call-it-spring)
- [Lovisa](https://baddiecertified.com/brands/lovisa)
- [Rainbow](https://baddiecertified.com/brands/rainbow)
- [Compare brands](https://baddiecertified.com/compare)

### Shop by aesthetic

- [Baddie](https://baddiecertified.com/aesthetic/baddie)
- [Y2K](https://baddiecertified.com/aesthetic/y2k)
- [Coquette](https://baddiecertified.com/aesthetic/coquette)
- [Bimbo](https://baddiecertified.com/aesthetic/bimbo)
- [Clean Girl](https://baddiecertified.com/aesthetic/clean-girl)
- [Old Money](https://baddiecertified.com/aesthetic/old-money)
- [Streetwear](https://baddiecertified.com/aesthetic/streetwear)
- [Grunge](https://baddiecertified.com/aesthetic/grunge)
- [Boho](https://baddiecertified.com/aesthetic/boho)
- [Cowgirl](https://baddiecertified.com/aesthetic/cowgirl)
- [Mob Wife](https://baddiecertified.com/aesthetic/mob-wife)
- [Balletcore](https://baddiecertified.com/aesthetic/balletcore)