New−60%Lowest in 30 days$4.99$12.5≈
Matched on the whole catalogue
12 stores like Bluebella
If you love Bluebella for its Baddie and Coquette look and its underwear and bras & bralettes, these are the brands that sell the most similar pieces at similar prices. 2 of them are cheaper. 8 ship to Canada.
Updated · By the Baddie Certified team · All comparisonsPrices, sizes and pieces are read from each brand's own store on a rolling nightly crawl.
Shop the closest match: Frederick's of Hollywood →Jenna Micro Cheeky · $4.99 ≈
You buy on the brand’s own site. Some links earn us a commission when you buy; it never changes what we show or how we rank it.
- Pieces
- 926
- Typical price
- $24
- Price tier
- $$ · Mid-range
- Based in
- the UK
- Ships to Canada
- Yes
- Plus sizes
- Some
- Known for
- underwear, bras & bralettes, lingerie sets
- Aesthetic
- Baddie, Coquette, Grunge
| Brand | Match | Typical price | Tier | Plus (1X+) | Ships to Canada |
|---|---|---|---|---|---|
| Frederick's of Hollywood | 85% | $28 | $$ | 59% | Yes |
| Lounge Underwear | 79% | $31.5 | $$ | 66% | No |
| Honey Birdette | 64% | $150 | $$$ | 52% | Yes |
| Hot Miami Styles | 59% | $39.99 | $ | 0% | No |
| Rave Wonderland | 59% | $41.94 | $$ | 11% | Yes |
| Call It Spring | 58% | $39.12 | $ | 8% | Yes |
| Lovisa | 58% | $22.99 | $ | 0% | Yes |
| Rainbow | 55% | $11.99 | $ | 35% | No |
| Lioness | 52% | $70 | $$ | 70% | Yes |
| Knix | 52% | $42 | $$ | 83% | Yes |
| Charlotte Russe | 51% | $12.99 | $ | 1% | No |
| Ettika | 50% | $60 | $ | 3% | Yes |
#1 · 85% match
Frederick's of Hollywood
Same Baddie energy. Both big on underwear and bras & bralettes and lingerie sets. Typically $28, about the same as Bluebella. Ships to Canada. Good plus range.
#2 · 79% match
Lounge Underwear
Same Baddie energy. Both big on underwear and bras & bralettes. Typically $31.5, pricier than Bluebella. Good plus range.
#3 · 64% match
Honey Birdette
Same Baddie energy. Both big on underwear and bras & bralettes and lingerie sets and bodysuits. Typically $150, pricier than Bluebella. Ships to Canada. Good plus range.
#5 · 59% match
Rave Wonderland
Same Baddie energy. Both big on bodysuits. Typically $41.94, pricier than Bluebella. Ships to Canada.
#6 · 58% match
Call It Spring
Same Baddie + Coquette energy. Typically $39.12, pricier than Bluebella. Ships to Canada.
New−50%Lowest in 30 days$23.17
$46.37≈
New−26%Lowest in 30 days$28.97
$39.12≈
New$43.47≈
New−50%Lowest in 30 days$23.17
$46.37≈#7 · 58% match
Lovisa
Same Baddie energy. Typically $22.99, about the same as Bluebella. Ships to Canada.
#9 · 52% match
Lioness
Same Baddie energy. Typically $70, pricier than Bluebella. Ships to Canada. Good plus range.
#10 · 52% match
Knix
Same Baddie energy. Both big on underwear and bras & bralettes. Typically $42, pricier than Bluebella. Ships to Canada. Good plus range.
Who should stick with Bluebella
- Price is the point: a typical Bluebella piece is $24, less than 9 of these 12 brands.
- You shop sales: 47% of Bluebella's pieces are marked down right now, more than at 12 of these brands.
Good to know
- What stores are like Bluebella?
- The closest matches to Bluebella are Frederick's of Hollywood, Lounge Underwear, Honey Birdette, Hot Miami Styles and Rave Wonderland. We match brands on the aesthetics and categories they actually stock, their typical prices and their size ranges.
- What brands are like Bluebella but cheaper?
- Rainbow and Charlotte Russe have a lower typical price than Bluebella for the same kind of pieces.
- Which stores like Bluebella ship to Canada?
- Frederick's of Hollywood, Honey Birdette, Rave Wonderland, Call It Spring, Lovisa and Lioness ship to Canada. Switch prices to CAD at the top of the page.
- How do you pick similar brands?
- From the catalogues themselves: we compare the share of each brand's pieces in every category and aesthetic, and how close their typical prices are. It updates as brands add new pieces, so this list changes when they do.